Have you ever wondered how Important staging your home to sell is? In this video, I go over a Shocking TRUE Story of staging a home to sell. Look at it like a 3 legged stool. You have Price, Marketing, and Conditioning (staging your home). If you take away one of the legs the stool falls over or in other words, you will NOT get close to top dollar.
Staging your home to sell it is one of the most important and the MOST overlooked things a homeowner can do to make more money. You only have one chance to make a first impression on a home buyer.
I always stress the importance of staging a home to sell because I spend a lot of time and money on marketing my listings. The LAST thing I want to do is bring my professional real estate photographer in to take amazing pictures just to see a home not conditioned/staged.
Transcription
Hi everyone. This is your Tampa Realtor Lance Mohr and in this video I'm going to go over staging your home to sell. I want to talk about it true story that actually happen to my sister to illustrate the importance of staging a home before you get it on the market and try to sell it.
Okay, I’m going to go pretty quick in this video because I have a lot of things to go over but this is actually a true story. Back in 2000 I had a condo in California I sold to my sister. The tenant trashed it. I actually had to go replace all the floorings and I had to replace closet doors, I repainted the whole place, I put screens on all the windows so it looked really good when I give it to my sister.
She lived in it, in about a year and a half and then they were moving so they were trying to sell it. She called me up and she said “Lance here's the situation. I have my home on the market for a couple months and I’m just not getting any bites on it. So what I'm thinking of doing is taking it off of the market, relisting it in about 2 weeks with another agent but I might go with the same agent but they told me to lower the price. And I said well what’s the price at now and she said 170,990. At the time that was very fair price and I told her that I say won't do anything to the price. I said don't lower it. I said how long is it been in the market how many days and she said write about 60 days. I said ok to approximately how many showings if you've got into the home? About 40 to 42 and I said wow, that’s really good.
I said look Gina at the end of the day there’s only three things that sell any home.
- Number one is the price.
- Number two the marketing.
- The number three is the conditioning or the presentation of how the home looks.
I said, so you can't argue with the marketing I said he's gotten 40 to42 buyers in the home in 60 day time period that's really really good. I said I know because I found a place 170 99 is right on the mark right now. I said so that's really good. So what I’m going to do if I’m going to send you my free eBook. The eBook I give to the clients and stuff before they get the home on the market. I'm going to send you that. Its 12 pages. I want you to do every single thing in that eBook but I said now it will give you some tips and advice it will go over 90 things that you need to do.
Most people need to do probably 5 or 8 of them. You might need to do a little bit more. So do every single thing in the eBook and when you do give me a call. Don’t change agent. Don’t lower the price and she said ok. Let me just tell you something before we get off the phone. I'll let you know how this is going to play out if you don't do anything. If you keep your home work out right now in the condition it is whatever it looks like you’re probably have to lower your price to 169,990. I said did then people are going to see it’s been on the market for 60 days then probably offer you 165 you'll get it sold. You don't want to do that. So do everything in this eBook. She agreed to do it. She called me up 2 weeks later said she is she's going to relist it tomorrow with the same agent it went 179 990 they did every single thing in the eBook to get conditioned. I said fantastic. She called me 2 days later and she said you're not going to believe it the first two people that walked in the home, they both wrote above a full price offer and I ended up getting under contract for 182. I said see there? That's the importance of conditioning your home. You probably would have got about 165 if you did nothing but you're getting 182 so in other words she got 10%. The 10% allowed her to take all of her real estate fees. All the closing costs. And for her and her husband to go on a short vacation.
That's how important conditioning is to the home. Let me say another thing when it comes to conditioning the good thing very few people condition their home now in the higher price ranges you’re going to get more people to condition their home but when you start getting into and price ranges or even lower price ranges most people just don't do it so it's a huge advantage for you.
So to let me know your thoughts. Do you think on a scale of 1 to 10 what would you say how important is condition in a home to sell? Leave it in the comments below because I'm curious to hear what you have to say. If you're selling a home get it in condition. If you have any questions let me know. I love to talk to you. If you’re in the Tampa Bay area looking for a good real estate agent let me know but let me know what you think about condition on a scale of 1 to 10 how important is it? Leave it in the comments below. Thank you.
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