It sounds like a punch line, but it's the truth: it turns out 93% of real estate agents really are making the rest of us look bad.

Most people have heard of the 80-20 rule — that 80% of the work is usually done by 20% of the workers. In real estate, it's (amazingly) more like the 93-7 rule: 7% of all agents are doing 93% of the sales.

That means fewer than one in ten are real “producers” in the business; the rest are just coasting along.

Do you want one of the 93% as your agent?

It amazes me when I encounter some of the agents out there — they'll come in, tell the seller whatever they want to hear about things like asking price. They'll do hardly any marketing. And they don't even get back with other agents (like me) who call them and want help showing the house to a client. Then after the seller has been sitting … and sitting … and sitting … they'll eventually get a lowball offer and have to settle for it. And now we have statistics that tell us: this happens most of the time.

So how do you beat these long odds?

I tell my clients if they bring 10 real estate agents into their home, statistically only one of them will produce results — the other 9 will sit on their hands and hope to get lucky (spoiler: they won't). I also tell them that if I'm in that line-up, they can send the other 9 home.

Does it sound like I'm blowing my own horn? Possibly. But look at it this way: anyone can tell you they're that 1 agent in 10 who's going to produce results. But I can show you I really am — because I've got a track record that says so.

For every deal the next agent has done, I've done 10.

The average agent closes 4-6 deals every year; in my 20 years in the business I've closed over a thousand transactions. I'm in that “magic” 7% — we take on the work, we do the research, we stay active and we close almost all of the deals. And because we're closing almost all of the deals, we have a better marketing budget, we have better outreach — and we have better results going forward.

So make those statistics work for you: call me today, and I'll show you how having a good real estate agent makes all the difference in the world.

Please visit our Tampa Bay real estate website and see for yourself.

Here's some good tips about hiring a great real estate agent to list your home: